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In September 2007, Woolworths began a trial in centralwest New South Wales of Everyday Rewards, a Woolworths shopping card that automatically tracks supermarket purchases and fuel discounts, thus eliminating the need for shoppers to retain paper coupons. In addition it allows Woolworths to record purchases made by customers to offer them relevant promotions and for studies in demographics and ...Woolworths launched the WorthIt! brand as a value range in 2007. The first advertising campaign for the brand aired on 15 June 2007 and introduced the characters of …
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